Reach
The launch landed as a public moment, not just another branded asset.
Cinematic campaign / editorial
Own Your Magic
Catrice Cosmetics
Catrice handed us full creative freedom for the launch of their new makeup line, a rare brief with no guardrails. We built the campaign in Bali around one idea: owning your own magic. The film moves through four elements: fire, water, earth and air, tied into a single story and edit, paired with a full editorial set shooting the model and product in nature. Light, shadow and a deliberate color grade do the talking.
Beauty campaignCinematic filmEditorial photography
60KViews
40KAccounts reached
16Assets delivered: 1 film / 15 stills
What we did
A cinematic launch campaign built on one concept. Own your own magic: expressed through the four elements. We handled the film and the editorial photography end to end and connected everything into a single storytelling and editing flow.
Pre-production
Full pre-production in Milanote: moodboards, vision and the feel of the film mapped before the shoot. Locations and looks were locked in advance so the days on the ground stayed focused.
Production
Three shooting days in Bali with the model and partner influencer, working real nature locations. The look was built in-camera through light, shadow and composition: fire, water, earth and air each given their own visual register.
Post-production
Edited and graded in DaVinci Resolve with original sound design tying the four elements into one piece, then delivered in formats cut for social channels.
Conference demand
Catrice told us they had never received a piece like this, and asked to present the film at their main conference as a new marketing format.
Premium proof
Full creative freedom for a worldwide beauty brand, delivered as an original four-element story that reads as a film, not an ad.
ClientCatrice Cosmetics
Year2026
LocationBali, Indonesia
RoleConcept / Direction / Production / Edit / Color / Sound
Deliverables1 x 120s film, 15 x editorial photographs, social cut-downs